Our Story
Tradition meets innovation in every bite. Discover the passion behind E-Lecore's authentic Malaysian keropok lekor.
About E-Lecore
Celebrating Malaysia's rich heritage through traditional snacks with a modern touch
Our Journey
E-Lecore was born from a deep passion for preserving and sharing Malaysia's authentic culinary heritage. What started as a small family recipe has evolved into a beloved brand that brings the authentic taste of Terengganu's famous keropok lekor to food enthusiasts everywhere.
We believe in maintaining traditional preparation methods while embracing modern innovations to ensure consistent quality and flavor in every bite. Each piece of our keropok lekor is crafted with care, using only the finest ingredients and time-honored techniques passed down through generations.
Our Mission & Vision
Driven by quality, authenticity, and innovation
Our Mission
To preserve and promote Malaysia's rich culinary heritage by delivering authentic, high-quality keropok lekor that captures the true essence of traditional flavors. We are committed to using the finest ingredients while maintaining traditional preparation methods that have stood the test of time.
Our Vision
To become Malaysia's most trusted and beloved keropok lekor brand, recognized for our unwavering commitment to quality, authenticity, and customer satisfaction. We aim to share the joy of authentic Malaysian snacks with food lovers around the world.
Meet Our Founder
The passionate mind behind E-Lecore's success
Mohd Soufi Bin Ali
With over years of experience in the food industry, our founder Mohd Soufi Bin Ali has dedicated his life to perfecting the art of keropok lekor making. Born and raised in Kedah.
His vision for E-Lecore is simple: to share the authentic taste of Malaysian keropok lekor with the world while maintaining the traditional methods that make it special. Every product that leaves our kitchen carries his personal commitment to quality and authenticity.
Meet Leco
Our cheerful mascot who brings joy to every bite!
Leco - The Friendly Face of E-Lecore
Leco embodies our cheerful, creative, and local spirit — always ready to bring joy with every bite! This friendly character represents our commitment to making authentic Malaysian snacks accessible and enjoyable for everyone, from young children to adults.
Our Gallery
Take a peek behind the scenes at E-Lecore
Keropok Lekor Losong
Traditional thick-cut lekor, soft inside and crispy outside
Keropok Lekor Nipis
Modern thin-cut lekor, perfect for light snacking
Our Shop
Where fresh lekor is prepared with care daily